An Inspiring Testimony of Women's Empowerment in the Coffee Industry
Alliances
Marketing
Exports
Brisas... A brand that transcends
In 2017, the first step was taken by exporting organic coffees under the “Con Manos de Mujer” standard.
Esta iniciativa abre las puertas a nuevos mercados y marca el inicio de un compromiso sólido con la igualdad de género. En el 2023 se lanza la Marca de Café de Mujeres Brisas.
Gender Equality
The following years saw steady growth. In 2018 and 2019, 32 partners joined the Women in Coffee Alliance, strengthening the support network among producers. In 2020, the establishment of a project management area led by a woman and the legalization of coffee brands demonstrated the commitment of "Brisas" and PROEXO to women's empowerment.
2021 witnessed the pilot project "Evaluate and Address," focusing on remediation according to the Rainforest standard and the empowerment of the Gender Committee. In 2022, a solid gender strategy ensured 50% equitable participation of women in decision-making bodies and the collaborative staff.
En 2023, continúan avanzando. Un estudio de mercado ha impulsado la Marca de Café de Mujeres "Brisas", y las etiquetas de empaque, diseñadas por las productoras, agregan una identidad única. Además, la implementación de tecnología blockchain y plataformas digitales ha revolucionado la cadena de suministro, mientras que las subastas brindan igualdad de oportunidades a las mujeres productoras.
"Brisas" and PROEXO demonstrate that women's empowerment is not only essential but also a driver of innovation in the coffee industry. Their unwavering commitment to gender equality continues to inspire other enterprises to follow their efforts and contribute to a more equitable and fair world.
As of 2024, Proexo celebrates a significant achievement by exporting its first container of Brisas Women's Coffee highlighting its commitment to gender inclusion and empowerment in the coffee industry.
